Your Tracking Infrastructure Shouldn't Be a Black Box
I'm a full-stack developer who's implemented tracking across both Google and Adobe stacks. Architecture reviews, consent mode implementation, and cross-domain fixes—from someone who understands your infrastructure, not just the platform.
Platform-Agnostic Engineering
I started deep in Adobe's ecosystem—Omniture technical support, then consulting and solutions architecture. But building this practice meant working with engineering teams on whatever stack they had. Google, Adobe, hybrid implementations—I've architected solutions across all of them. I write code, review PRs, and understand why your CI/CD pipeline matters to your tracking setup. My job is helping you build something that works, not selling you on a platform.
- Full-stack developer fluent in JavaScript, APIs, and modern web architecture
- Implemented tracking across both Google and Adobe ecosystems
- Built solutions for enterprises across finance, healthcare, and e-commerce
Sound Familiar?
Marketing keeps breaking things
Every GTM update from the marketing team means another round of debugging. Tags fire twice, events disappear, and you're left cleaning up someone else's changes.
You inherited a mess
The GTM container is a black box of legacy tags from three agencies ago. No documentation, no clear ownership, and nobody wants to touch it.
Consent mode is a compliance minefield
Legal says you need to be GDPR compliant. Google says use Consent Mode v2. But actually implementing it correctly with your CMP? That's on you to figure out.
Cross-domain tracking never works right
Users are getting counted multiple times, sessions split at checkout, and attribution is a mess. You've tried the documentation but nothing sticks.
How I Help Technical Teams
Engineer-to-engineer support for your Google implementation.
GA4 Architecture Reviews
Get a second set of eyes on your data layer design, event taxonomy, and BigQuery schema. I'll identify gaps, recommend improvements, and document everything for your team.
Consent Mode Implementation
Properly implement Google Consent Mode v2 with your CMP. I'll audit your current setup, fix gaps, and make sure you're actually compliant—not just checking a box.
Cross-Domain & App Tracking Fixes
Fix session stitching, user identification, and attribution across domains and apps. I'll diagnose why tracking is breaking and implement a solution that holds up.
Trusted by Engineering Teams At
+ dozens more across B2B, aviation, and e-commerce
"A cross-domain tracking audit revealed that session stitching was failing silently on 40% of checkout flows. After fixing the implementation, we finally had accurate attribution data and discovered our paid search was performing better than we thought."
— Results from a recent engagement
Ready to Fix Your Google Implementation?
Book a free audit and I'll give you a straight technical assessment—no sales deck, no upsell, just what's working and what's not.
Engineer to engineer. Let's look at the code.